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5 Effective Online Marketing Tips for Budding Yoga Entrepreneurs

5 Effective Online Marketing Tips for Budding Yoga Entrepreneurs

5 Effective Online Marketing Tips for Budding Yoga Entrepreneurs

Did you know around 37 million Americans practice yoga? The number has significantly gone up from 20 million in 2012.(Source: Yoga Alliance) 

A human is a physical, mental and spiritual being and Yoga helps to promote a balanced development of all the three. With benefits as great as keeping stress and anxiety at bay to helping in increasing flexibility, muscle strength and body tone, over 300 million people in the world are already reaping its incredible benefits. No wonder why Yoga is one of the fastest growing industries across the globe

Speaking of business, in the world of marketing, digital media has completely changed how brands and businesses reach out to their audience. 

Online marketing is more interactive, direct, user-centric, engaging and largely concentrated on various social media platforms.

Hence, it’s extremely important for any business to understand how to market on these social media platforms, since we have 3 billion social media users globally with Facebook topping the list with 2.38 billion monthly active users followed by Instagram with over 500 million users.(Source: HubSpot)

With fierce competition in the Yoga industry, online marketing for budding Yoga entrepreneurs can be a bit challenging. So, here are some absolutely useful tips to keep in mind to market your business to success.

Find Your Niche

The most important part of any business is its value proposition. What is that one thing that sets your business apart? 
For example, you would want to focus on teaching women belonging to a particular age bracket, or you would want to focus on only private clients with injuries/physical condition, etc. 
Finding your niche is the primary step to building your brand as it helps you to strategically target your audience and communicate the message about your brand more clearly.

Speak to Your Audience

One of the best parts of online platforms for marketing is connectivity. Since, you already know your audience, build a community with them. 
Be consistent and genuine with your social media posts and content so that you get to know about your audience’s likes and dislikes. More importantly, keep engaging with them in ways such as asking them questions via polls, contests and quizzes, always responding to their comments, sharing tips and personal insights, etc. 
Having an open channel for feedback is crucial for any brand. Let your customers give honest feedback about your brand so that you keep learning and improving.

Increase Brand Awareness 

Brand is nothing but a personality to your business. Everything you do, from an online advertisement to your website to customer interactions to your services, will affect how the marketplace views your brand.
Start with building an integrated digital marketing strategy. Do not underestimate the power of email marketing. Be consistent on social media platforms and educate your audience.
Make sure to include blogs in your website with keyword optimization in check to drive traffic to your website and gain a better page rank on search engines.
 Building brand awareness along with achieving brand visibility is a slow and steady process. Once your audience starts trusting you, there’s no going back.

Establish Brand Authority

Brand is nothing but a personality to your business. Everything you do, from an online advertisement to your website to customer interactions to your services, will affect how the marketplace views your brand.
Start with building an integrated digital marketing strategy. Do not

With gazillions of brands competing to get noticed on social media, it takes more than ever to establish your brand as an authority.
If you hope to stand out in the crowd, listed below are a few things to keep in mind: 
• Formulate a strategy to market your brand digitally
• Provide real and authentic information to your audience and solve real problems and understand the pain points
• Engage and socialize with other communities in the industry
• Request for guest posts on reputed sites to gain quality backlinks 
• Content should always be the king 
• Create resources such as E-books, PDFs, case studies to convey and demonstrate your expertise 
• Track and monitor your activities and have a data driven approach 

Focus on Search Engine Optimization

Believe it or not, one of the digital marketing game changers is SEO. It not only helps you reach out to your potential customers, but also has an everlasting effect.
 Search Engine Optimization is nothing but the art of letting your potential customers find you on Google. It can be done by addressing the questions your audience might frequently be asking with the help of blogs, keyword optimization, page speed, domain authority, etc.
Also, make sure you provide relevant and quality content to your customers because nobody likes to be duped.
Last but not the least, sharing one of our favorite quotes from none other than Seth Godin.
“People do not buy goods and services. They buy relations, stories and magic.”
Are you looking for step-by-step guidance to grow your Yoga business?


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